Airbnb
(Managing Photo Editor, Airbnb Plus)
In February of 2018, I joined in launching the elevated Airbnb brand, Airbnb Plus. Every home designated Airbnb Plus is unique and meets a certain set of standards and guidelines, and those were generated by observing the behaviors of Airbnb’s best hosts. The homes were inspected and verified in person against a 100 point checklist covering design, amenities and hospitality. The inspectors were professional photographers who are specially trained to inspect a listing. In direct communication with the photographers and hosts, myself and my team of editors were able to onboard hundreds of listings. Those listing images were then used in marketing materials on billboards and ads across various media channels.