I joined American Giant in January of 2013 and led art direction for their marketing campaigns, overseeing photoshoots and creating visually compelling imagery, video and design that highlight their commitment to American-made products and sustainable practices.
I collaborated with their design team to create engaging visuals for social media channels, web and print that resonated with their target audience and effectively convey the brand's values of quality, American-made clothing.
I managed graphic designers, photographers and worked directly with the Creative Director and founders to develop the brand’s voice and visual identity.
American Giant, is the force behind what Slate Magazine dubbed “The World’s Greatest Hoodie”. Established in 2011 during a pivotal moment in the apparel industry, American Giant seized the opportunity to challenge the trend of cheap, globalized supply chains and the neglect of America's manufacturing communities. Leveraging the power of the internet, e-commerce, and manufacturing innovation, American Giant boldly entered the scene with a conviction that consumers deserved a choice and that untapped potential remained in America's factories.
At the heart of American Giant's ethos is a commitment to producing simply designed, premium clothing for both men and women, crafted to the highest standards of quality. Each garment is meticulously crafted with top-notch materials, fabric, design details, and stitching, ensuring unparalleled durability and comfort. By revitalizing the great tradition of American sportswear, American Giant also actively invests in domestic farmers and communities, fostering a sense of pride and sustainability in every piece they create.